Option #1: The Practice Launchpad

Go from “someday” to seeing your first patient in 60 days or less

Who It's For: Designed for clinicians starting their private practice from scratch (or in the early stages of launching), this 12-month program helps you build a high-integrity, high-revenue, low-overhead private practice through a structured 90-day launch sprint, followed by ongoing growth and support to help you fill your patient panel, stabilize operations, and scale sustainably.

How It Works:

1. Business Foundations & Mindset
   1. Shift from clinician to clinician-entrepreneur
   2. Personality and mindset assessment + 1:1 coaching to remove internal blockers
   3. Choose your business model (cash vs insurance vs concierge)
   4. Strategic planning for financial transition from W-2/1099 to private practice
2. Minimum Viable Practice Setup
   1. Legal and accounting checklist
   2. Done-for-you EHR buildout in PracticeQ with a tailored tech stack and vetted vendor list
3. Niche, Message & Website Launch
   1. Strategic niche development and differentiation
   2. Copywriting for a conversion-focused website that attracts your ideal patient
   3. Done-for-you website buildout
4. Marketing Strategy & Execution
   1. Private practice growth plan with KPIs, tracking dashboards, and step-by-step execution strategy
   2. Templates and scripts for networking and direct outreach
   3. Regular check-ins to keep momentum and optimize
5. Private Practice Daily Workflow Set Up
   1. Templates for documentation, new patient workflows, scheduling, and billing
   2. Initial phone call script + practice session with personalized feedback
   3. Mock new patient workflow session to practice the full intake process — from initial inquiry to scheduling, intake forms, and clinical documentation
6. Clinical Support
   1. Core integrative psychiatry modules and protocols for all major diagnosis
   2. Advanced lessons on functional psychiatry
   3. Biweekly live Q&A calls with Elana to discuss clinical cases
7. Community + Resources
   1. Group and 1:1 coaching calls with Elana and team
   2. Community forum to network with clinicians at a similar stage, exchange insights, and stay on track together
   3. Full library of 200+ past calls (timestamped and searchable) and trainings on clinical, business, and operational topics

Outcome: A fully-launched practice within 60-90 days with the growth strategy & operational systems to fill in your first 9-18 months.

Option #2: The Practice Optimizer

Scale to Multi-6 (or 7) Figures Without Burning Out

Designed for established private practices generating revenue who want to scale efficiently, reduce admin overhead, increase profitability, and reclaim their time.

1. Complete Practice Audit & Deep Dive
   1. Financial audit: revenue, cost per session, profit per patient, and revenue leaks
   2. Patient panel audit: 80/20 patient analysis so we can pinpoint the 20% of patients causing 80% of your problems + 20% of patients giving you 80% of your professional satisfaction and revenue
   3. Admin audit to identify operational time sucks and leaks
   4. Optional: You give us access to your systems and we’ll export the data we need for analysis
2. VA Support & Admin Offload
   1. Customized SOPs for all major workflows (intake, billing, patient communication)
   2. Customized documentation templates that fit your workflow
   3. Done-for-you VA hiring and onboarding — or optimization of current admin team
   4. Reduce admin hours by 10–15 per week while improving patient experience
3. Revenue Optimization & Value Positioning
   1. Cash Practice:
      1. Raise Fees Strategically: Adjust pricing to reflect your value and market position
      2. Package Services Profitably: Create bundled offers, memberships, or programs to increase revenue per patient and improve retention
      3. Target Ideal Clients: Refine messaging to attract more aligned, higher-value patients
   2. Insurance Practice:
      1. Analyze Profit by Payer: Identify your most and least profitable insurance contracts
      2. Streamline Panels: Focus on high-margin plans and drop those that drain time and revenue
      3. Increase Reimbursements: Optimize coding, renegotiate rates, and refine workflows to boost revenue per visit
      4. Optional Hybrid Strategy: Add cash-based services to diversify income and increase flexibility
4. Growth Marketing Engine (Choose Your Focus) - You pick the scaling lever that fits your business — we provide execution or implementation guidance:
   1. Google Ads: Full funnel strategy, ad creation, optimization
   2. Instagram Authority Strategy: Personal brand positioning, content coaching, visibility plan
   3. Email List Growth: Lead magnet revamp + funnel copy strategy to increase conversion
5. Coaching & Accountability
   1. Dedicated strategy coach and account manager to implement scaling roadmap
   2. Monthly growth reports and reviews
   3. Direct access to Elana and senior team for strategic escalations

Outcome: 10–30% increase in monthly revenue, 30-50% reduced admin burden, higher-margin offer structure, and scalable operations that reclaim your time — without compromising your clinical integrity.